Holiday Promotion Case Study

Filed under How To Get Momentum In Your Biz

Its always interesting to hear of other marketers success stories
so I thought I would share with you one my clients recent successes
with you to give you an idea of what you can do in your business.

For obvious privacy reasons I cannot reveal their name or website
but heres a good example of what can easily happen if you leave out
even one important step in your offer.

One of my clients who’s in the sports niche, (off season right now
I might add) has been on board as a coaching student for a few
months now. Anyway, He sent out a promotion last week to their
rather small list of under 4,000 for a holiday promotion.

I helped them prepare their holiday offer with some sale copy
tweaks, and business strategies to get the most out of their offer.

Heres their results from the first day of their holiday offer.
 
12 orders- Price range main product approx. $170
(approx sub total $2,040)

13 orders- Price range misc. products $65-$100
(approx sub total $1,072)

Total 25 orders- Approx. $3,112

Ok not bad, but I was monitoring their promotion and noticed
something very wrong that needed to be fixed as soon as possible.

I think they my have got a little excited and wanted to blast out
the promotion (who blames them for that though) without waiting for
one critical step to be completed before their promotion.

Anyways, heres what happened the second time they sent out their
offer with my suggested way to promote their offer.
 
The last offer they sent out only got 12 orders on their main
package. This time they got 39 new orders with the same list about
a week later- Price range approx. $170  (approx sub total $6,630)

The last offer they sent out only got 13 orders on their misc.
products. This time they got 30 new orders with the same list about
a week later- Price range varies $65-$100 ( approx sub total $2,475)

Total from both promotions- 69 orders- Approx. $9,105

Based on one critical suggestion to promote their offer, their
sales almost tripled!

This doesn’t even include the additional sales from the ongoing
promotion for this holiday offer. (update- $3,600 for Thanksgiving
day and Fri.)

(Update they have now made approx $64,000 from their holiday promotion which lasted about a month or so)

hmmmm…Maybe your also leaving money on the table in your business
and you don’t even know it?

I love to spot opportunity in other peoples businesses that they
can’t see themselves. Call it a gift I guess.

I have to admit Its kind of fascinating working with such a diverse
group of people because I’ve got clients in all kinds of obscure
niches such as Animals, local business services, Internet
marketing, and even some niches I could never reveal.

Some of my clients have already made millions online and like to
keep me on board for consultation and others are newbies all the
way to intermediate/seasoned marketers.

One particular client I have is a very “undergound” marketer that
pretty much knows all the tricks in the book and has been blown
away by some of the tactics and methods I’ve showed them to run
their business.

Some of my clients like me to keep them focused with weekly or
day-to-day tasks, while others just need to know how to streamline
and systemize their business, where others needs help with their
sales conversions.

What is it that you need help with in your business? Is it that
your lacking focus? Can’t spot opportunity in your business? Are
you not understanding how to run an Internet business correctly?
Maybe you don’t know how to create your own product or understand
how to set up a killer sales funnel to increase your sales
conversions?

Whatever your case, If you want to get serious with your Internet
marketing and want to be included in my “inside group” to find out
the secrets that other higher level marketers are using to run a
real Internet marketing business to make steady profits each month,
then I’d hop on board as one of my coaching students before Monday
Dec 1st.

You’ll want to do this right away because I have a press release
going out for my coaching and training packages Monday and I’ll be
doubling my monthly coaching fees on Monday also to catch all the
PR juice I’ll be getting.

So snatch up one of my coaching packages right now before I double
my coaching fees Monday Dec 1st. and I’ll bring you into my “inside
group” and work with you one-on-one to help you start earning some
steady profits and show you how a real Internet marketing business
is ran by the big boys….

http://www.ditchyourjob4im.com/v/coaching.html

Frank Bruno

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4 Responses to “Holiday Promotion Case Study”

  1. Chris Lockwood Says:

    It would be interesting to know how much that site sells in a normal week or day, so we can see how big an increase this is.

    I’m doing something similar with an ebook, running a half price deal this weekend. I still have the normal amount of full price sales, with 4 times that in sale price orders.

  2. admin Says:

    Inheritantly this time of year for information products it slows down from Nov thru Dec.

    Thats typically why you will see these types of Holiday promotions that are savored for the largest holidays to keep up sales volume through the Holidays.

    Frank

  3. Timothy Reeves Says:

    Hi, you really should mention what you did that helped improve his sales. Timothy..

  4. Michael Says:

    Inspiring!

    Thanks Frank.

    Michael

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